How Do I Find My Competitive Advantage?
Greg Swanson
How do I find my competitive advantage? Start by figuring out what makes your business different, better, or more appealing to your ideal customers. Your edge might be your service, pricing, quality, or even your story.
What Is a Competitive Advantage?
- It’s Your Edge: Something you do better than others in your market.
- It Solves a Problem: It gives customers a reason to choose you over someone else.
- It’s Hard to Copy: The best advantages are unique or hard to imitate.
Types of Competitive Advantage
- Price: You’re more affordable or offer better value.
- Quality: Your product or service is simply better.
- Speed or Convenience: You deliver faster or easier than others.
- Brand Story: Your values or mission resonate with customers.
How to Find Yours
- Ask Customers: What do they love most about what you offer?
- Check Competitors: What do they lack that you provide?
- List Strengths: Write down what your business does well, and look for a pattern.
Use It in Your Marketing
- Highlight It: Put your advantage front and center on your website and ads.
- Back It Up: Use testimonials, examples, or guarantees to prove it.
Knowing your competitive advantage helps you stand out and grow faster. Whether it’s your price, service, or unique selling point, it gives people a reason to choose you. Don’t guess—discover it, then own it.
Updated: June 29, 2025
How do I find my competitive advantage?
Figure out what you do better, faster, or differently than others—and what your customers value most. That’s your edge.
What are some common types of competitive advantage?
Common advantages include price, quality, customer service, speed, convenience, and emotional connection through your brand story.
Can small businesses really stand out?
Yes. Small businesses can stand out by offering personal service, niche expertise, faster support, or local connection that bigger companies can’t match.
How do I use my competitive advantage in marketing?
Call it out in your messaging—on your homepage, in your tagline, and throughout your content. Make it clear what sets you apart.
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Greg Swanson
Greg Swanson is a technology and business writer with 12+ years of experience in AI and digital innovation. He specializes in AI-driven business growth, SEO, and emerging tech trends, offering actionable insights to help businesses stay ahead in a competitive online world.