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What Are the Legal Risks of Using AI Content?

Greg Swanson

AI-generated content is fast, efficient, and everywhere—but is it legally safe? Before you publish that AI-written article or image, it’s smart to ask: what are the legal risks of using AI content? From copyright uncertainty to brand liability, here’s what every small business should know.

Short Answer: The main legal risks of using AI content include copyright uncertainty, plagiarism liability, and lack of clear ownership—especially when content is created with tools trained on third-party data.

Who Owns AI-Generated Content?

No Clear Author: Most AI tools don’t assign ownership to the user or the company. That creates legal gray areas.
Terms Vary: Some platforms (like ChatGPT or Jasper) grant you rights to use the content, but not always exclusive rights.
Check the License: Always review the usage terms of the tool you’re using.

Common Legal Concerns with AI Content

Copyright Infringement: If AI mimics copyrighted material, you could unknowingly publish infringing content.
Defamation or Misinformation: AI tools sometimes hallucinate facts, which could lead to liability if you publish incorrect or damaging claims.
Brand Safety: AI might use language that doesn’t align with your brand or violates advertising laws.

How to Reduce Legal Risk

Use Human Review: Never publish AI content without editing and fact-checking it first.
Keep a Record: Document which AI tools you used and when. Save output drafts if possible.
Avoid Sensitive Topics: Don’t rely on AI for legal, medical, or financial advice unless you’re qualified to vet it yourself.

The legal risks of using AI content aren’t going away—but they can be managed. Know your rights, use AI responsibly, and always keep a human in the loop. The law is still evolving, but your reputation doesn’t have to be on the line.

Updated: July 06, 2025

What are the legal risks of using AI-generated content?

Legal risks include unclear ownership, potential copyright infringement, and liability for publishing false or harmful content.

Who owns content made by AI?

Ownership depends on the platform’s terms of use. Most tools let you use the content, but they may not grant exclusive rights.

Can I be sued for using AI content?

Yes, if the content violates copyright law, spreads false claims, or defames someone, you could be held legally responsible.

How can I stay safe when using AI content?

Fact-check the output, edit thoroughly, avoid sensitive topics, and read the platform’s licensing terms before publishing.