How Do I Raise My Rates as a Freelancer?
Greg Swanson
If you’ve been freelancing for a while and feel like you’re underpaid, it’s probably time for a change. You might be wondering, how do I raise my rates as a freelancer without losing clients or confidence? The truth is, raising your rates is part of growing a sustainable freelance business—and it doesn’t have to be scary.
To raise your rates as a freelancer, know your value, communicate changes clearly to clients, and confidently charge more for new projects going forward.
Know When It’s Time to Raise Rates
- You’re Always Booked: If you have more work than time, that’s a sign you’re in demand—and undervaluing your time.
- Your Skills Have Grown: With more experience, your time is worth more. Reflect that in your pricing.
- You’re Adding More Value: If you now offer faster turnaround, better quality, or added services, it’s time to charge accordingly.
How to Tell Existing Clients
- Give Notice: Let clients know your new rate will apply starting on a future date, ideally with two weeks' notice.
- Be Clear and Confident: Don’t apologize. Instead, explain that your rates reflect the quality, time, and results you provide.
- Offer Options: If needed, offer to finish current projects at the old rate before switching to the new one.
What If They Say No?
- Not Everyone Will Stay: That’s okay. Losing low-paying clients opens space for better ones.
- Use the Time Wisely: Update your portfolio, pitch higher-paying gigs, or improve your outreach.
- Believe in Your Value: The right clients will respect your prices—and pay for your expertise.
Tips for Future Pricing
- Start Higher: With new clients, lead with your updated rate—no need to discount unless you want to.
- Package Your Services: Bundling work into set packages makes pricing easier and often more profitable.
- Raise Gradually: Small bumps (e.g. 10–20%) are easier for clients to accept over time.
Raising your rates is a normal, healthy part of freelancing. As you improve, your prices should reflect that growth. With a little planning and the right communication, you can earn more and work with clients who truly value what you bring to the table.
Updated: June 27, 2025
How do I raise my rates as a freelancer?
Raise your freelance rates by highlighting your value, notifying current clients in advance, and confidently setting new pricing for future work.
When should I raise my freelance rates?
Raise rates when you're consistently booked, gaining more experience, or offering new value—especially if clients aren’t pushing back.
How do I tell clients I’m increasing my rates?
Let them know respectfully via email, give at least two weeks’ notice, and emphasize the added value or improved service they'll receive.
What if clients say no to higher rates?
Some may walk away, and that’s okay. Focus on clients who see your worth and use the extra time to find better-paying opportunities.
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Greg Swanson
Greg Swanson is a technology and business writer with 12+ years of experience in AI and digital innovation. He specializes in AI-driven business growth, SEO, and emerging tech trends, offering actionable insights to help businesses stay ahead in a competitive online world.